Our Belief

We believe that every commercial activity has a corresponding impact that calls for responsibility.These are a few of the guidelines we adopt in our business:

• We are responsible for all that we do.
• All commercial relations have an impact on people′s lives.
• Anything we use will have an impact on the environment.
• When dealing with natural resources one has to be mindful of its inherent fragility and non-monetary value.

With that in mind, we take the following steps to fulfill our responsibilities with the environment and to our costumers:

The Amazon

• We don′t support development of crops which destroy native Rainforest.
• We promote business models that are fair, in particular when dealing with local Rainforest communities.
• We only buy raw materials from the Amazon after certifying they are produced through sustainable practices.
• Through Sou+Brasil Institute, we support the development of sustainable business activities carried out by local Amazon communities.

Production

• We don’t utilize ingredients that have been animal tested or that are considered toxic.
• We prioritize the use of biodegradable ingredients.
• We don’t buy ingredients without knowledge of their full composition.
• Our packaging is recyclable and we intend to migrate to biodegradable materials as we grow our production.
• We still use synthetic fragrances and preservatives, however we are working with suppliers to develop natural alternatives.
• We are committed to maximum transparency in the composition of our formulas and in our production practices.
• We only work with certified industrial suppliers.
• We strive to create natural formulations that are safe and friendly to the environment and to living beings.

The Brand

• Our brand is the result of a true story built on life experience.
• Industrial and commercial practices aligned with environmentalism and humanism.
• Commitment to the truth in the creation of the brand image.